KUALA LUMPUR (March 12): Twelve Malaysian manufacturers have emerged as winners of the Model of the 12 months 2020-2021 award on the World Branding Discussion board held in London.
A number of of the profitable manufacturers have been first-time winners, particularly Aeon (Retailer – Division Shops), CS Chan (Retailer – Furnishings), Digi (Telecommunications – Cell), Thai Odyssey (Well being & Magnificence – Therapeutic massage & Remedy), Prime Glove (Healthcare – Gloves), Twisties (Snack Meals – Corn Primarily based), and Unifi (Broadband/Web Service Supplier).
In the meantime, the returning nationwide tier winners from Malaysia have been Getha (Retailer – Beds & Mattresses), MR. D.I.Y. (Retailer – House Enchancment), Munchy’s (Biscuits), Spritzer (Water), and Tenaga Nasional (Power/Energy).
“It is a celebration of the most effective entrepreneurs from throughout the globe. The Awards are an acknowledgement of the tireless effort of the groups that construct and preserve their model presence in an ever-changing market,” mentioned chairman of the World Branding Discussion board Richard Rowles in a press release.
The twelfth version of the celebrated World Branding Award noticed over 400 manufacturers from greater than 45 international locations named “Model of the 12 months” after they have been nominated by over 250,000 shoppers throughout the globe.
Amongst the manufacturers listed as World Tier winners are CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Netflix, PILOT, Spotify, Yakult, and Yamaha.
Regional Tier winners embody Anchor (New Zealand), Cotton On (Australia), Elkjøp (Norway), LuLu (United Arab Emirates), Isetan and Uniqlo (Japan), and Shopee (Singapore).
Singapore manufacturers that bagged the Nationwide Tier award embody Axe Model (Medicinals – Conventional), BreadTalk (Bakery), and StarHub (Telecommunications – Cell).
In the meantime, first-time winners from Singapore additionally included Ayam Model (Canned Meals), FoodRepublic (Meals Courts/Halls), Kenko Wellness (Well being & Magnificence – Therapeutic massage & Remedy), and Shopee (Retailer – On-line) profitable the Regional award.
Winners are uniquely judged by way of three streams: model valuation, shopper market analysis, and public on-line voting. Seventy % of the scoring course of comes from shopper votes. There can solely be one winner in every class per nation.
“The voting and nomination had taken place amidst the worldwide Covid-19 pandemic while many international locations have been confronted with restriction measures that had significantly disrupted the financial panorama.
“The Awards celebrates the modern and artistic methods these profitable manufacturers have managed to stay distinct and related to their shoppers over the previous 12 months,” mentioned organiser and world non-profit organisation World Branding Discussion board within the assertion.