IDAHO FALLS — First there was CrossGrips. Then RYZE-UPS. Now there’s HYPERBELL and, by the seems to be of a Kickstarter marketing campaign, the three-in-one dumbbell converter is an enormous success.
Rigby native Ethan Abbott is behind all three health merchandise launched throughout the previous few years. Every is designed to “maximize your exercise, whereas minimizing the quantity of area and cash you spend.”
HYPERBELL is a polycarbonate clamp that attaches to any dumbbell and connects to a bar or kettlebell deal with. Polycarbonate is similar materials utilized in bulletproof glass and police shields.
Kickstarter campaigns are used to assist inventors increase cash for tasks. A goal greenback quantity is about and should be reached by a sure date for the invention to maneuver ahead. Those that donate are assured the product if the purpose is met.
Abbott launched HYPERBELL on Kickstarter Might 18 with a purpose of accumulating $20,000 inside 30 days. As a substitute, he reached the quantity in half-hour and, as of Wednesday afternoon, a whopping $446,130 had been raised.
“It’s one of many high 1% of all Kickstarter tasks and one of many high health merchandise of all time,” Abbott tells EastIdahoNews.com. “These funds will enable us to maneuver ahead with HYPERBELL, launch the idea and have it out to our prospects later this yr.”
Abbott and his spouse, Kinsee, first launched the world to their health merchandise in 2018. They launched CrossGrips by Jayflex and raised $170,000 on Kickstarter. The “multi-gym health handles” can be utilized for pull-ups, sit-ups and push-ups.
Final summer time, they created RYZE-UPS – pull-up handles that fold to the dimensions of a guide and lock on to almost any door. Practically $250,000 was pledged inside 30 days with prospects buying from america and dozens of different international locations. Each objects have been so profitable that Abbott stop his job and is now working full-time constructing JayFlex.
“Individuals like our merchandise sufficient that I took a leap of religion and left my company job,” he says. “We need to give folks the instruments that enable them to be match and get all outcomes that come by health.”
Abbott credit a part of his success to the COVID-19 pandemic when folks have been compelled to get artistic whereas exercising at house. Health club gear was practically unattainable to search out and he couldn’t hold CrossGrips or RYZE-UPS in inventory.
“The query was find out how to will we use weights folks should create a whole gymnasium slightly than having to purchase extra plates and kettlebells and different issues,” Abbott explains. “HYPERBELL permits that while not having all the opposite stuff.”
Early hen packages for HYPERBELL vary from $39 to $159. All JayFlex merchandise are manufactured in Utah and those that contribute will obtain their objects in December.
Abbott says his enterprise is simply getting began and he has a purpose of making extra inexpensive train gear that may be simple to move and utilized in small areas.
“That is extra than simply constructing muscular tissues. I really feel health is such a vital issue in terms of psychological well being, self-confidence and self-discipline,” Abbott says. “I’ve been in low locations mentally or in small residences with no cash figuring out I needed to work out however I didn’t have the gear to do it. Now I need to give folks the instruments that enable them to be match and get all outcomes that come by health.”
Discover out extra about HYPERBELL here.