The transaction is a mixture of a major elevate by the Firm for growth initiatives, and a secondary sale by current shareholders.
Based in 2014 by brothers Manish and Karan Chowdhary, WOW Pores and skin Science is one among India’s quickest rising new-age magnificence and private care corporations accessible throughout e-commerce platforms, its personal web site, in addition to brick-and-mortar shops.
The corporate develops and markets all-natural merchandise at reasonably priced worth factors, with a pointy give attention to buyer satisfaction. WOW goals to take care of its progress momentum by capitalizing on its loyal buyer base, increasing penetration throughout channels, and additional creating its portfolio of manufacturers and merchandise.
“We’re extraordinarily happy to announce ChrysCapital’s funding in WOW, and welcome ChrysCapital to the WOW Pores and skin Science household. ChrysCapital is a number one India targeted personal fairness agency with deep expertise and a confirmed observe document throughout sectors, together with Client. We’re excited to construct a long-term, and mutually useful, partnership with ChrysCapital over the approaching years. The muse of this relationship is our shared objective of making sustainable worth at WOW by making a home of manufacturers, accelerating progress, hiring expertise, institutionalising the organisation, and increasing WOW’s presence within the Magnificence and Private Care class,” stated Manish Chowdhary.
“We additionally sit up for working carefully with Enhancin, ChrysCapital’s portfolio operations group, to attain these objectives. WOW Pores and skin Science is a “client first” model within the D2C Area. We try to optimize the buyer’s expertise, and handle their issues and ache factors by leveraging expertise and innovation. From being a digital first model, the imaginative and prescient now’s to scale as much as develop into the primary model within the toxin-free house throughout the bigger FMCG sector. Together with ChrysCapital, we’re focussed in the direction of creating worth for all our shoppers, staff, and stakeholders.”
Commenting on the funding, Ashish Agrawal, Managing Director, ChrysCapital stated “ChrysCapital is happy to accomplice with WOW Pores and skin Science in its progress journey in the direction of changing into a formidable home of manufacturers in magnificence and private care. The founders have demonstrated a strong historic observe document by considerably outperforming the business progress whereas demonstrating superior capital effectivity.
“WOW’s distinctive positioning of toxin-free magnificence regimes centred round pure components (apple cider vinegar, onion, Vitamin C) at an reasonably priced worth level has created robust resonance with a fast-growing millennial demographic. We sit up for serving to WOW develop multi-fold by additional rising on-line penetration, driving pan-India offline growth, and launching new manufacturers in adjoining classes.”